Is a Fractional CIO or Fractional CIO Right for Your Business?

Technology is key to modern business, whether it’s cybersecurity or digital transformation. To manage IT infrastructure effectively businesses often hire a Chief Information Officer (CIO) to oversee technology strategy and align IT with business goals. But not all businesses need a full time CIO and many are turning to a Fractional CIO as a cost […]

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Major Events of the Crypto World in 2024: What Has Changed?

The year of 2024 became a real accelerator of change for the crypto world. It was as if every piece of the puzzle — from Bitcoin halving to the revival of NFTs and political events — came together to create a powerful momentum for the industry. It was the year when technology and economics merged, […]

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How Programmatic Advertising Companies Use AI & Machine Learning

So, what’s the real magic of machine learning and artificial intelligence in advertising? For marketers, it’s the ability to deliver unique and personalized user experiences on programmatic platforms. These algorithms allow businesses to work with data better and adjust their advertising strategies in real-time. Today, AdTech companies are evolving and innovating and smart technologies like […]

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5 Common Mistakes When Designing Your Shopify Store and How an Agency Can Help

Building a Shopify store? Did you know the average conversion rate across all devices is only 1.4%? That means out of 100 visitors, only one or two will buy. Such statistics highlight just how important design is. Even small design flaws can deter potential customers and mean missed sales. Designing a Shopify store isn’t just […]

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Shopify & AI Integration: Creating Personalized Shopping Experiences That Convert

So, you’re an e-commerce store owner or a marketer looking to enhance your website’s shopping experience for your customers.  You’ve perfectly articulated your product offerings and created a seamless online store on Shopify. (Well, that’s what you think you’ve tried to do.) However, you still fail to convert your potential customers and establish yourself in […]

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Generative AI Product Development: Disruptive Prototyping and Design

The mother of invention is always a necessity, but for the time being, the invention is becoming the force that creates new needs in the present-day world. This is the impact of generative AI, the real game-changer in product development, which is changing by leaps and bounds. Generative AI has started to enable companies to […]

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Bringing the Personal Trainer Home – How AI is Democratizing Fitness

Personal training has long been the gold standard for achieving fitness goals, but high costs and time commitments have made it inaccessible for many; the industry is at a crossroads. New advances in artificial intelligence and computer vision have opened up a way to solve a long-standing problem in the fitness industry: how to provide […]

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